Google announced today that its email service, Gmail, is rolling out the latest version of its anti-phishing technology BIMI across all Gmail users. BIMI, which stands for “Bundled Identity, Message, and Email,” is a security standard that uses a unique email address that Google generates for each user. It signs each email with that user’s identity and email provider, verifying that each email is actually from that user, and, in the case of phishing, that the email was not altered before it was sent to the user.
If you’re reading this you know that I am probably checking out your emails. I can’t help it I am curious about you. I want to know what you are doing and what you think. I will certainly take note of anything you write in your emails to me. And I will make sure to respond to them. I am also going to make sure that no one else sees what you are writing. If you are trying to hide something from someone else, keep it to yourself.
Following a pilot program announced last year to introduce security features for Gmail, Google announced Monday that it will roll out BIMI support for Gmail in the coming weeks.
BIMI, or Brand Indicators for Message Identification, is a standard designed to implement strong sender authentication in the email ecosystem. By using BIMI, email recipients can be sure that the sender of the email is known. At the same time, it gives senders the opportunity to offer their audience a more immersive experience.
This standard allows organizations to authenticate their email using the Domain Based Authentication, Reporting and Compliance (DMARC) standard. DMARC is a standard that enables security systems to filter more effectively by separating legitimate messages from potentially fraudulent ones.
According to Google Cloud, companies that authenticate their email with Sender Policy Framework (SPF) or Domain Keys Identified Mail (DKIM) and use DMARC can deliver Google-verified logos and brands with VMC or Verified Mark Certificate.
BIMI may then use identity authorities, currently Entrust and DigiCert, to verify ownership of the logo and provide proof of this verification. Once the email passes these checks, Gmail will start displaying its logos in place of the existing avatar.
Bank of America is also reportedly working with Google to integrate BIMI into its messaging systems: Bank of America uses a wide range of security measures to support our customers, and we continually enhance our program to provide the best protection possible. Part of this effort is our partnership with Google for the BIMI program, which provides an easy way to confirm that the match came from us.
Organizations wishing to use BIMI should implement DMARC and ensure that their logos are verified by the VMC. No action is required for Gmail users. The standard also includes more support for logos and validators.
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Gmail users are now subject to a 60-minute limit for calls with three or more parties. For example, 55 minutes into the call, all participants are told that the call will end soon. The host has the option to update their account to extend the call; otherwise, the call will be terminated within five minutes.
Free users on video calls with more than three participants are now limited to 60 minutes.
Google has been expanding the implementation of this limit for some time. In April 2020 it was announced that the limit would expire on 30 September, then it was introduced until 31 March 2021, and then again until 30 September. June extended.
Individual calls last up to 24 hours for free or business accounts. We’re talking about the $9.99 upgrade to the individual Workspace level, which launched in the US, Canada, Mexico, Brazil and Japan. Only the host must have an updated account.
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